Images, Logos and Media
Our Dropbox Folder contains images of the Farm, logos, team photos, product photos and chefs
Short history of Farm.One
Farm.One was founded in 2016 by CEO Rob Laing with the idea of growing rare, hard-to-find produce for chefs in the middle of the city. The first farm was at the Institute of Culinary Education in downtown Manhattan, and the second, larger farm is now in Tribeca, underneath restaurant Atera. Using hydroponics and LED lights, Farm.One completely disrupts traditional agriculture by growing produce year-round, just minutes away from customers. The company now supplies rare herbs, edible flowers and microgreens to some of the best chefs in New York, with 14 Michelin stars already among its customers.
Founded in 2016 in New York.
Founder and CEO: Rob Laing LinkedIn
10 employees total
Pizza Loves Emily
Chef's Table at Brooklyn Fare
The Grill and the Pool at the Landmark Rooms
Farm.One grows over 500 different products to order for chefs
Rare herbs, including Pluto Basil at $40/lb
Edible flowers, including Purple Oxalis flowers at $0.65 each
Microgreens, including Red Mizuna at $40/tray
Ways of growing
Hydroponics is an efficient, sustainable form of farming
Products are “nasty-free” using plant-based nutrients, and avoiding all pesticides
Even “Organic” labeled produce can contain pesticides, whereas Farm.One uses beneficial insects to control pests.
Product is harvested and delivered in just hours - as opposed to product harvested in other states and shipped overnight to New York.
- Hydroponics - growing plants in a water-based nutrient solution
LED lights - specifically designed for horticulture
Farm.One has developed its own software and hardware to efficiently grow over 500 products
- Controlled Environment Agriculture - a method of growing indoors where temperature, humidity and other factors are controlled precisely
Vertical Farming - stacking multiple growing layers for efficient use of space indoors