Farm.One has been building vertical farms and growing fresh greens and herbs in New York City since 2016. We're building one now in the Prospect Heights neighborhood in Brooklyn. It will be our first Neighborhood Farm.
We'll update this page with information about the farm as it comes to life.
COVID-19 changed the world. It changed New York City. It changed Farm.One.
It wasn’t just that we, like every other business, suddenly faced an overnight upheaval that left us uncertain about whether we’d make it. It changed everything about our business and what our place is as a producer of food. Like many others, we had to make some difficult and painful decisions and found ourselves left with a small team to rethink it all.
When we started our new Membership subscription business last fall, we looked at what we were good at. We knew how to grow really special, different and incredibly tasty Michelin-quality products. Things that you couldn’t even find at the farmers market, let alone your supermarket.
We knew we could do fresh like no one else. We’re right in the city after all, and we knew how to reliably harvest in the morning and get our products to some of the best chefs in the city that afternoon.
At the same time, I was growing increasingly disturbed by what I was learning about all the plastic waste in our country and the world. I slowly learned that plastic recycling in the US is more or less a myth. I didn’t want Farm.One to add to that. I realized the government was not going to fix it either!
We realized that since we ran our own logistics operation we could do things no supermarket or delivery service could do. We experimented with reusable containers, and a few months into our pilot launch, we made the decision to eliminate single use plastic entirely.
We also wanted to do more than just greens, herbs and flowers. We wanted to get creative. We partnered with our friends at Rawsome Treats on a new line of incredible smoothies and nut mylks, and the team over at Smallhold to make their mushrooms available to our Members. You’ve got to try these products! There will be many more over the next few months.
We thought long and hard about what makes us different. We aren’t ever going to be the type of vertical farming company that builds massive farms outside of cities that just replaces the greens we import from the West Coast and Canada with slightly fewer carbon food miles. We aren't going to be using the 'gig economy' to pay people the minimum. We aren't going to be a closed-off warehouse.
We were doing this all out of our TriBeCa farm. Right in the neighborhood. Our Members were in the neighborhood or a short subway ride away. Many had visited us in the past for a tour or even a class. We knew them. They knew us. They knew who grew their food. They knew the faces of our producers and delivery professionals - who have real jobs, with real benefits, not gig-economy fake jobs.
When we sold out of TriBeCa within a few months, we realized that we were onto something. We realized we could build a new type of farm right in the city. We could build a place that our Members would feel happy to be right across the street from their home. Right by their children’s school. Right by where they get their coffee in the morning and tacos on the way home from work.
We could build our first Neighborhood Farm.
That’s what Farm.One Brooklyn is. We hope you’ll come by and see it. We want to meet you. We want to build a farm for you.
We took over our new farm building in May 2021. It looked like this.
We thought our neighbors would appreciate it not looking like that anymore.
Farm.One Brooklyn is a few weeks into construction and about a month away from being able to start production and deliveries. We hosted a small gathering of New York City urban agriculture leaders, business partners and some of our new neighbors for a ribbon cutting and first seed planting event on June 24, 2021.
Our guests joined Rob, Farm.One's founder and CEO, in a discussion about the future of food in New York City and what a neighborhood should be.
Our delivery bag and containers are sturdy and reusable. We pick them up each week when we deliver. This saves around 156 plastic clamshell containers per person every year.
We deliver by bike to Manhattan and Brooklyn only. No trucks, no planes, no wasteful disposable insulation.
We get up early to harvest, blend and pack everything just a few hours before delivery. There is nothing fresher in New York, even the farmer's market.
We’re obsessed with local, rare, and unique flavors, striving to make each of your deliveries feel like the best trip to the farmer’s market. We believe in simple, whole food ingredients that are organic whenever possible, allowing high quality and surprising flavors to truly shine.
Our vertical farms use no pesticides, almost no water, and deliver superior quality year-round. Since 2016 we have supplied New York's finest restaurants, including Atera, Eleven Madison Park and Marea.
One farm is underground in TriBeCa, Manhattan.
Our new farm is in Prospect Heights, Brooklyn.
Every week, we share menu tips, inspiration, local food stories and more, to help you get the most out of your subscription, and your amazing city. It's called What's in the bag?
We also tell jokes.
Our larger subscriptions include a weekly surprise.
Sometimes it's a curated local food product that meets our ethical and sustainable values — and that tastes lovely.
Sometimes it's something completely crazy.
As a company we examine every last part of our production process to eliminate single-use plastic, reduce our carbon footprint and water usage.
By growing locally we eliminate food miles, and by growing to order we eliminate food waste.