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Located in the retail showroom at our farm in Prospect Heights Brooklyn, the Farm.One Brew Lab is a non-alcoholic bar featuring a selection of classic cocktails, wine and over 60 craft beers, all sans alcohol.
The most notable attribute of the Brew Lab is, of course, the backdrop of the indoor vertical farm. The vertical farm not only provides a visually stunning, awe-inspiring, fun space to socialize, but given our massive variety of herbs, greens and edible flowers, we can apply a unique farm twist to our offerings that is truly special.
Over the coming months, once approved and properly licensed, the Brew Lab will add an onsite brewery that will serve farm-inspired alcoholic craft beer. The goal is to seamlessly blend the alcohol / non-alcohol social scene into one amazing experience in a way that only Farm.One can do.
The Brew Lab moniker is a nod to the combination of an indoor vertical farm, non-alcoholic bar and farm brewery. It symbolizes the innovative spirit essential to create a unique and special experience for everyone who shares it with us.
We look forward to seeing you on the Farm.
Derek.
Brooklyn, NY - Farm.One is thrilled to announce it has secured long-term growth capital from DK-Bell Holding Company and has re-opened its Neighborhood Farm in Prospect Heights, Brooklyn. The hydroponic indoor vertical farming company is known for its unique and flavorful luxury salad greens, specialty herbs, edible flowers and microgreens serving local chefs and its Farm Membership direct-to-consumer program. DK-Bell is a family investment office funded by its Managing Partner, Derek Pitts, that seeks to make long-term, strategic investments in Food & Agritech and, more specifically, controlled environment agriculture (CEA).
Since its start in 2016, Farm.One has supplied New York Michelin star-rated and other high-end restaurants with year-round, high-quality, hard-to-find herbs, microgreens and other fresh produce initially grown in its Tribeca indoor farm. In 2020, during the COVID shutdowns, the company pivoted to a consumer-driven Farm Membership model offering Michelin star quality greens direct to consumers on a weekly basis. In 2021, the company expanded to a 10,000 sq. ft. indoor facility in downtown Brooklyn to meet growing crop demand generated by hundreds of new members across New York City. In early 2022, FarmOne was not able to raise much-needed growth capital and had to close its Brooklyn farm.
In late 2022, DK-Bell identified Farm.One as a standout urban farm and quickly committed long-term capital and charted a course for revival. “What stood out to us was their unequivocally unique approach”, says Derek, who will also serve as Farm.One’s CEO. “They farm the highest quality greens, bar none, using innovative sustainable practices, and have an amazing connection with customers, whether it be a Michelin-rated chef at a high-end restaurant or a local member at their kitchen table.”
“Closing the farm in February 2022 was a heartbreaking and confusing time for us all”, says Rob Laing, Farm.One’s founder. “We had so many of the right ingredients for success, and a community of loyal, passionate Members and chefs who wanted us to succeed. We hung on for months because we felt we had such huge potential, and Derek came along just in time to revive us.”
Farm.One’s low-volume, high touch, “kitchen table” approach has brought accolades from both local residents and star chefs. The farm is visitable, transparent, and locals can simply walk in off the street. Chefs and consumers receive their greens from Farm.One just hours after harvest. Greens are packed and delivered in returnable containers which make their way back to Farm.One, eliminating plastic waste. Complementary products are available through Farm.One’s online Farmers Market.
The farm will feature a 1,500 square foot showroom and private event space - The Pavilion - a plant-filled gathering spot for up to 70 guests. Also new is the Farm.One beverage program (smoothies, seltzers, juices and 0% ABV) which will further showcase the variety of unique botanical ingredients grown on the farm. This will allow people to experience fresh, unique flavors in exciting ways.
The first weekly harvests of greens and salad mixes were completed and made available to local members in February. Sales to Michelin-star rated and other high-end restaurants have resumed. In April, the farm will open to the public and offer tasting tours, classes and events giving visitors the opportunity to explore and learn more about neighborhood vertical farming and how its produce can easily fit into everyday life.
“In order to succeed, urban indoor farming requires an approach that is more than just growing healthier and tastier greens indoors”, says Derek. “You need a neighborhood-centric presence that is incredibly engaged with chefs, consumers and communities. Our urban farms are places where people can gather, hang out, taste, experiment and live the experience.”
Rob says “Our whole team is incredibly thankful for our community’s support and this miraculous opportunity to revive the company. We can’t wait to show the world what Farm.One can really be.”
A lot of announcements this month:
First, we are introducing a new delivery service in partnership with Hungry, Inc. that significantly enhances our delivery capability and provides more flexibility for our members. This partnership allows us to expand our delivery coverage making it easier than ever for Members to receive your greens packs and other products. Check our FAQs for more.
Second, we are excited to introduce our new Member Concierge, Adrienne Sorg. Adrienne is focused on ensuring that you have the best possible experience with us. She will also be curating exclusive member events and other activities designed to foster community and help our members “live the experience” with Farm.One.
Third, we are introducing a new feature where members will have their name attached to Allocated Acreage on our farm - literally. Names will be posted on our grow racks alongside “your” greens for all to see (and you to show off to your friends!). Members will have a unique connection to the sustainably grown greens on our farm.
Fourth, compliments of Adrienne, Members will have exclusive access to ticketed events such as guest-chef farm dinners, special classes, and other unique experiences that are not available to the public. These limited access events will allow you to experience great food, learn more about sustainable indoor farming, meet our amazing team, and connect with members of the Farm.One community.
Fifth, Members will benefit from special member pricing on member-hosted events in our new private event space, The Pavilion, as well as discounts on our farmers market products made available over time, including our specialty beverage program made with exclusive products from the farm.
Last, we are converting our Individual Greens Pack membership from weekly to bi-weekly (two containers every other week) so all Members can benefit from the full curated greens experience of both our Red and Green boxes.
We believe these changes will provide everyone with even more value and delight from their membership with Farm.One. We have always been, and always will be purpose-driven, and we built our farm to be sustainable to the highest standard, equitable in employment and beneficial to the community. This mission will take years to achieve, and we are here for it.
As you know, Farm.One had to close last year and came very close to totally disappearing. We were trying to do all of the above with a brand new business model built on local farming in the city.
So to accomplish our purpose, drive sustainability, offer all of the Member benefits outlined above, and also to build a stable business that can fulfill the long-term goal of improving how our city eats, we have modified the pricing for our membership program. Below is a summary of the revised pricing:
We are introducing an annual membership fee of $125, discounted to $99 for the first year of membership or reactivation. For past members like you who reactivate under the new program, the fee for the first year is deferred until September 1, 2023.
Greens Pack Pricing (full details here)
Regular, weekly:
Two 4oz containers (½ lb total), $30/week, $120/month
Large, weekly:
Three 4oz containers (¾ lb total), $45/week; $180/month
Individual, bi-weekly:
Two 4oz containers (½ lb total), $45/bi-weekly; $90/month
Delivery Fee of $6.99 per delivery.
Reusable Container Program Fee of $3.99 per Greens Pack (delivery or pickup). The use of reusable containers is a vastly more sustainable option than single-use packaging. There are costs associated with providing and maintaining these containers, such as retrieving, cleaning, sanitizing and replacing damaged ones. This fee goes some way to offset these costs and supports our collective sustainability efforts.
Sign up for your greens pack and membership here.
We were delighted to complete our first revival harvest today for a select group of Members, starting with a mix featuring nasturtium leaves and gem marigolds.
We are gradually adding capacity throughout March and April, and expanding our pickup and delivery options. To stay informed, join our waitlist. We're excited to be back.
Throughout December and January we have been rebuilding our farm on Bergen Street, upgrading equipment and adding production capacity. The first batches of herbs and greens have been planted.
We will be putting the finishing touches to our space during February 2023, and producing our first harvests shortly after. Past Members will be contacted soon. Our expected timeline for re-opening is as follows:
March 2023
April 2023
In early 2022, even with the support of our passionate Members and the local community, we were not able to raise the funding we needed to continue growing post-COVID. In February 2022 we had to close down the farm entirely.
For months we continued to pursue every funding lead.
By September we were convinced the dream had been extinguished beyond any hope.
But somehow, despite everything, underneath it all, a little seed stayed alive. At the very last minute, we were found by a new investor. One with the resources to support our plans to expand our facility and grow for the long term.
Farm.One is about to be better than ever.
We are already fixing up our Neighborhood Farm building on Bergen street and adding more production capacity. In a few weeks we will start planting our herbs, flowers and salad greens for our Members, and (again!) for the best restaurants in New York.
Our first harvests will begin early 2023. We’ll share the full details soon.
To all those who have supported us with your positive messages, helpful advice, connections, prayers(!), we thank you. Shout out to Agritecture in particular. We thank our heroic ex-team for their incredible support and we hope to re-hire team members as possible.
625 Bergen Street, Brooklyn, NY 11238
Public Hours:
Tuesday, Wednesday: 4-10PM
Thursday: 4-11PM
Friday: 3-11PM
Saturday: 1-11PM
Sunday: 1-8PM
Weekday Happy Hour: 4-7PM
(646) 600-5146
© 2023, Farm.One, Inc.
